New brand executed across multiple platforms, channels & events for engineering group
Business model canvas
Brand strategy
Communications strategy
Brand architecture
Design strategy
Brand identity
Brand communications
Content and copy management
Marketing, campaigns and events
Creative Direction
A long-term and highly collaborative relationship with the owners of an established engineering company as they expanded globally and launched new specialist business units in a range of sectors across global regions. Our process included research, workshops, business model canvas, audience and operating environment analyses for new regions and partnerships for each brand.
This data shaped the new brand strategy, architecture and marketing programs. I led design, copy and content development teams across all communications, launches and ongoing marketing. The result is a well-positioned global brand holding its own in challenging environments while never losing sight of its core competitive advantage as an established engineering specialist.
