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B2B brand and communications strategy for digital specialists as they re-aligned global culture and redefined their position within the WPP Group

Brand strategy

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Communications strategy

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Design strategy

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Messaging and communications

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Creative direction 

Recently acquired by the WPP Group, Acceleration (A Wunderman Thompson Company) required a new brand positioning within the Group and a more strongly connected global culture during a time of rapid growth.

 

I was appointed to work with the Global Operations Director and Global Marketing Director to restructure, redefine and reposition the Acceleration brand to the WPP Group, global stakeholders and audience groups.

We restructured and aligned internal and external brand frameworks, value proposition, functional and emotive messaging and corporate communications. I was responsible for the creative and strategic direction over the company's advertising and branding agencies in setting up and implementing the new brand.

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“Working with Julie was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in Acceleration and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategy. I would work with and recommend her agency ID&B at every turn, they will truly help you to develop a world class leadership brand.”

 

Juliet Mey, Global Marketing Director, Acceleration