After working as a strategic designer for leading global branding agencies in the WPP, IPG and Omnicom networks, I founded a design strategy and UX agency that I ran for 15 years before relocating to the UK. The focus of my work is the humanising, structuring and synchronising of complex B2B enterprise brands and digital ecosystems; and launching B2B tech startups in highly competitive environments.

I am currently Director of UX and Design Strategy at AutogenAI, a bespoke natural language processing software company pioneering the future of the written word in B2B enterprise.

Areas of focus:
Developing and communicating value propositions across digital experiences
Positioning of brands across complex digital journeys
Brand strategy​
Human-centred design strategy
Product design UX / UI
Service design
Systems design
Design systems
Brand identity

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Design strategy process
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