After working as a strategic designer for leading global branding agencies in the WPP, IPG and Omnicom networks, I founded a design strategy and UX agency that I ran for 15 years before relocating to the UK. The focus of my work is the humanising, structuring and synchronising of complex B2B enterprise brands and digital ecosystems; and launching B2B tech startups in highly competitive environments.
I am currently Director of UX and Design Strategy at AutogenAI, a bespoke natural language processing software company pioneering the future of the written word in B2B enterprise.
Areas of focus:
Developing and communicating value propositions across digital experiences
Positioning of brands across complex digital journeys
Human-centred design strategy
Product design UX / UI