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Archived projects

Brand Strategy Director and Strategic Advisor to South Africa's State-Owned Energy Organization (Infrastructure)

Defining the role of the brand within the organisational strategy, audit and assessment of brand and communication needs. Strategy Director throughout the rebrand process including drafting of National Tender and agency selection.

Design Strategy Director and Brand Advisor to a global healthcare group undergoing rebrand

Including national audits and gap analysis to provide the brief for global brand strategy managed by Landor of London.

Brand strategy for the Office of the Presidency, South Africa

Strategy scoping framework and development including stakeholder interivews with Presidential Staff and auditing the National Assets of South Africa. Delivering research, analysis, brand strategy and creative strategy for a new level of experiential brand for the highest public office in the land.

Global brand transformation for leading FMCG retail group

Brand and process design to optimise efficiencies and significantly improve quality whilst reducing costs.

Redefining the brand and repositioning award winning agency within the WPP Group

Acquired by WPP, leading agency required global positioning and alignment of regions to brand and value propostion.

Brand positioning and PaaS design for global business incubator startup, Saudi Arabia

Mapping and defining PaaS business model and building a new B2I brand centred on supporting engineering graduates and entrepreneurs in the delivery of large scale, global infrastructural projects

Overhaul of private label liquor brand portfolio for retail group across 9 countries

Building an entire portfolio of new brands from the ground up across spirits, mixers, cocktails, RTDs and wines.

Rebranding a growing no-frills FMCG chain through instore activation strategies 

Setting a bold strategy to leverage the redesign of a retailer's primary and secondary packaging in a no-frills cut price environment to create customer delight and reward.

Branding of award winning botanical luxury skincare product and New York launch PR 

A well-defined proposition and clear points of distinction in a highly competitive market dominated by big brands, this startup launched with a brand that got them noticed by the world's leading beauty PR platforms and attracted investors.

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