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Simera Group
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Design of new interactive platform for BBC iPlayer 

Design strategy

Design principles

Product design

New pattern library

Design guidelines

The BBC's online service required a new interactive platform for a series of complex interactive business processes used by external and internal user groups. I worked with the BBC iPlayer and Softwire development team to provide a human-centred experience and develop a new pattern library and design system that simplified and expedited tasks while providing a satisfying on-brand user experience for the BBC. 


The project included mapping a design strategy based on use cases and user stories, designing a new pattern library (to align to the BBC design system) based on a modular, visually light and usability-focused card-based system. Handoff involved setting design principles and detailed guidelines alongside Figma prototypes for development team implementation.


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