The role of brand in UX

The digital age provides limitless, often unexplored, opportunities to create powerful points of contact between people & brands

 

Businesses invest heavily in understanding and communicating with their target markets. They research and plan how to build long-term relationships through complex behaviours that capitalise on emotional, self-expressive, and social benefits. It's all about connecting on a human level and building trust: the most complex challenges that all businesses face.

Thus it stands to reason that trust should be the driving force behind all digital design strategies. The same strategies that govern marketing should be leveraged in the design of a company's products, services and platforms. Simply put, UX is a vital and  point of contact between brands and their markets, thus an inseparable component of a brand strategy.

Brand experience

Virgin

Syspro

WPP Group

Nelson Mandela Foundation

The Presidency, SA

BBC

Sage

BT

Old Mutual

Shoprite Checkers Group

Pick n Pay

MindTickle

Adam

Mediclinic

Pathcare

Ackermans

The Shuttleworth Foundation

Mitel

PetroSA (national oil co.)

Dimension Data

Distel