Julie Scott
Freelance consultant working with companies of all sizes optimising the role of brand in strategic commercial growth through brand marketing and management.
I leverage 25 years of experience across the B2B & B2C brand and marketing function to seamlessly strategise, design and connect digital and offline experiences that reach target audiences at all stages of the marketing journey.
Brand Strategy
Research-based, forward-thinking brand framework and action plan that delivers measurable business growth through optimiisng the role of brand in commercial strategy.
Full scope strategic development including analysis of operating environment, measuring macro and micro impacts, customer, user and stakeholder perceptions and driver research etc.
Marketing and Content Strategy
Data-driven actionable growth plans that align business objectives with customer needs, creating measurable pathways to increased revenue and brand recognition.
​Comprehensive content ecosystem that positions the company, engages target audiences throughout their journeys, and converts interest into lasting customer relationships.
Content Design and Management
Visual and written marketing assets, designed and managed via simple, scalable and flexible design management systems to ensure a consistent, seamless brand experience across touchpoints.
Campaigns can be short lived or part of a longer term messaging strategy and their visual presence needs to be plugged in to the over arching brand experience through balanced and flexible management systems.
Website and Digital Strategy and Design
Brand experience meets user experience across digital environments. Website strategy and design should align to all digital experiences, combining brand and content design systems with UX strategy and design.
UX strategy and design methods support a seamless user experience of the brand regardless of the type of communication or level of engagement required of users.
Brand Identity and Design Systems
Strategic design and management of visual and verbal elements that define the company or product. Identity goes beyond the logo, color palette, fonts, imagery, tone of voice and messaging, it is the definition of the brand persona and central character of the company.
A strategically designed and well-managed brand dentity creates authentic connection, memorable experiences and lasting positive, human-centred impressions in the minds of audiences.
