Design system strategy embedding brand experience across complex digital environments for the world's third-largest supplier of enterprise resource planning software

Setting of human-centred strategy to embed newly launched brand into the user experience across complex digital environments, and bridging these to multiple B2B / B2C product environments.


Implementation of strategy through design architecture that governed usage of new libraries of corporate brand assets across the complex digital environments, across different levels of emotive engagement.


The project included leading a design and motion team in creating design system UI patterns to strategically embed brand into core foundational elements; and establishing the new design system foundational standards and guidelines.

  • Design strategy embedding brand personality into UX

  • Atomic design system principles and architecture

  • Strategy and design system bridging web and product environments  

  • Design direction of strategy implementation

  • Design system strategy framework 

  • Stakeholder alignment

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