​Planning, execution, synthesis and presentation of research across the organisation and its operating environment including audience segmentation, personas & user stories,  journey mapping and all user and customer experience research methods.​ Prototyping & testing of solutions.
 

Development, execution and management of the brand position, proposition, defining purpose and mission, USP, culture and values while identifying
risks and innovation opportunities. Business model canvas, opportunities to innovate and early mapping of product and service eco-system that informs the brand architecture.

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Development and execution of the marketing and communication strategy, from tactical marketing plans and operational processes to Creative Direction over campaign concepts and implementation across channels.
 

Development and execution of strategies shaping the creative brand and marketing output across touchpoints and channels. Leveraging research, user and market data, the brand design system, UX best practice, content, research and innovation to achieve business goals, engagement and differentiation.

User and customer experience mapping, strategy and design decision-making to optimise conversion across channels and align brand experience across user and audience groups.

Visual brand identity development, implementation and ongoing management for consistent implementation across the entire print, digital and experiential brand. Design system and brand guidelines development, implementation​ and management.​

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Verbal identity development and implementation to position the company through its verbal character, attitude and establishing the emotive pitch through word choices, phrases, and level of formality.

Development, execution and management of content hierarchies across channels. Creative Direction over content creation. 

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Development and management of the service and product portfolio to leverage brand equity across relationships. Including USP and proposition execution across brands, creative execution, and touchpoints.

Implementation of strategy, development and management of tactical plans. Resource planning and management of cross-functional teams & agencies, creative briefing and process management to ensure creative delivery is within the timeframe, budget and on-strategy. 

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UX & content design management and usability optimisation for optimal conversion rates. Development and execution from use case task flow mapping and UX strategy to prototyping, testing and ongoing performance reviews. Design system and content strategy & management.

Production management of print and digital brand media, marketing campaigns and corporate collateral, from resource planning and supplier management to directing and managing photographic shoots and post-production.