Freelance consultant with over 20 years of experience in developing and managing brands that deliver on the business strategy across the entire marketing function, customer and user experience.
Research
Strategy, execution, synthesis and presentation of research across the organisation and its operating environment including audience segmentation, personas & user stories, journey mapping and all UX & CX methods. Prototyping & testing of solutions.
Brand strategy
Development, execution and management of the brand position, proposition, defining purpose and mission, USP, culture and values while identifying
risks and innovation opportunities
Brand management
Implementation of strategy, development and management of tactical plans. Resource planning and management of cross-functional teams & agencies, creative briefing and process management to ensure creative delivery is within the timeframe, budget and on-strategy.
Marketing
Development and execution of the marketing and communication strategy, from tactical marketing plans and operational processes to Creative Direction over campaign concepts and implementation across channels.
UX & CX
User and customer experience mapping, strategy and design decision-making to optimise conversion across channels and align brand experience across user and audience groups.
Brand identity
Brand identity development, implementation and ongoing management for consistent implementation across the entire print, digital and experiential brand. Design system and brand guidelines development, implementation and management.
Brand architecture
Development and management of the service and product portfolio to leverage brand equity across relationships. Including USP and proposition execution across brands, creative execution, and touchpoints.
Content
Development, execution and management of content hierarchies across channels. Creative Direction over content creation.
Website governance
UX & content design management and usability optimisation for optimal conversion rates. Development and execution from use case task flow mapping and UX strategy to prototyping, testing and ongoing performance reviews. Design system and content strategy & management.
Corporate branding
Development, execution and management to align corporate brand and product collateral from brochureware to stationery and everything in between.
Production
Management of brand event and trade fairs, print and digital communications and campaign production. Media production, film and photographic shoot resource planning, briefing and vetting.
Reporting
Measuring efficacy across channels, synthesis, ROI measurement and decision-making on optimisation to align with commercial goals.