Julie Scott

ID&D - Director of Strategy, UX and Design. Founder

ID&B created, positioned and delivered world-class brands and digital experiences for large organisations and startups in Europe, the Middle East, Canada, the USA and Africa. Projects include:

• Brand strategy for the Presidency of South Africa - the highest office in the land.

• Appointment as the strategic advisor for the PetroSA brand - the national state-owned oil company, setting of brand strategy criteria, directing the national agency tender process and overseeing the full implementation of brand strategy process thereafter.

• Brand strategy for the repositioning digital agency within the global WPP Group.

• Rebrand and service design project for global healthcare giant Mediclinic (to prepare for Landor, London).

• Repositioning consumer proposition of Africa’s largest retail group through the overhaul of retailer brand portfolio proposition across four major retail chains and strategising 75 new brands across all categories.

• Creating PaaS, SaaS and Fintech digital product ecosystem for global financial services giant Old Mutual and significant scale-up Kinektek.

• We also positioned a range of innovative digital start-ups and scale-ups as they took ground-breaking ideas to market and expanded to new global regions.
   

In addition to leading all UX, strategy, brand and product design, I developed a wealth of valuable skills in end-to-end strategy, design and business operations and management, building and managing teams, managing C-suite relationships, leading decision-making and approvals; scoping of work, writing briefs and proposals; managing budgets from resourcing through to global production rollouts. All whilst delivering exceptional work that positioned our client's brands on-point, well within timeframes and budgets.