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Brand and product strategy and design for Fintech PaaS scaling up with a suite of omnichannel products

B2B and B2C research

Personas, user stories and empathy mapping

Customer journey maps (decision-makers)

User journey maps (end users)

Brand strategy

Brand architecture

Brand Identity and style guide
Brand communications, marketing, and events

Product naming

Product design: 5 products across kiosk, mobile + desktop

Design system 

I worked with Kinektek in developing their new brand, go-to-market brand communications and product UI design for an omnichannel suite of payments and purchase products. This included designing a cross-platform scalable brand identity system, achieving an end-to-end brand experience across all corporate touchpoints and marketing, campaigns, brand communications, trade fairs and events.

The product design principles were based on the brand design principles. Working collaboratively with the leadership team, we established the design principles and developed interactive prototypes. Scalable component and pattern library and design systems for mobile and kiosk formats were set up across a range of interactive and engagement levels to support future UX decision-making.

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