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Strategic communications to position a tech start-up brand to governments, academia and entrepreneurs

Communications strategy

Brand strategy

Brand architecture

Brand identity 

Brand communications

Brand marketing



I joined the Dhow leadership team in developing and launching the brand for their business incubation platform, an innovative model for a new technology company in the GCC region. The brand was created and positioned to communicate the core proposition based on empowering engineering graduates and entrepreneurs in the execution and delivery of major infrastructural projects across the region. The launch strategy and communications campaigns were strategised around the 'architect of journeys' concept, supported by a new visual language and brand architecture that led to a series of visual brand extensions centred on the motion-friendly core brand identity system.

Contact for brand marketing case study

Brand identity trademark design
Typographic system style guide
Dhow trade fair design
Event branding
Brochure design
Brand identity style guide
Brochure design
Brand identity design | visual communications design
Digital branding
Brand marketing design
Brand guidelines
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