New brand and product architecture for global Industry 4.0 business incubator PaaS, positioned to connect entrepreneurs to state-owned infrastructure-level projects

I was invited to work with specialists in the Industry 4.0 space, Middle East, to work alongside company owners in taking a business concept to brand model and new business unit ecosystem, through to launch.

  • Service eco-system mapping and blueprints

  • Brand and product architecture

  • Business unit eco-system design

  • Brand strategy

  • Communications strategy

  • Brand identity and communications

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