Julie Scott

Strategic communications to position a tech start-up brand to governments, academia and entrepreneurs
Communications strategy
Brand strategy
Brand architecture
Brand identity
Brand communications
Brand marketing
Campaigns
Events
I joined the Dhow leadership team in developing and launching the brand for their business incubation platform, an innovative model for a new technology company in the GCC region. The brand was created and positioned to communicate the core proposition based on empowering engineering graduates and entrepreneurs in the execution and delivery of major infrastructural projects across the region. The launch strategy and communications campaigns were strategised around the 'architect of journeys' concept, supported by a new visual language and brand architecture that led to a series of visual brand extensions centred on the motion-friendly core brand identity system.
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