Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
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New brand for infrastructure-level business incubation startup in the Industry 4.0 product development and design engineering space
Brand strategy
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Communications strategy
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Brand architecture
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Visual identity design
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Communications design
An Industry 4.0 Platform as a Service based in the GCC connecting entrepreneurs in the engineering, tech, smart manufacture and education communities required a brand and communications platform and innovative ways of building the platform and network at pace.
The brand needed to appeal to government and private sector partners, funders as well as young entrepreneurs and millennial graduates returning from universities around the globe.
