Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
New brand and product architecture for global Industry 4.0 business incubator PaaS, positioned to connect entrepreneurs to state-owned infrastructure-level projects
I was invited to work with specialists in the Industry 4.0 space, Middle East, to work alongside company owners in taking a business concept to brand model and new business unit ecosystem, through to launch.
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Service eco-system mapping and blueprints
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Brand and product architecture
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Business unit eco-system design
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Brand strategy
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Communications strategy
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Brand identity and communications
