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Dhow
New enterprise brand for Middle Eastern Industry 4.0 PaaS 

A company providing an innovative Industry 4.0 PaaS in the GCC that would connect a global network of entrepreneurs in the design engineering, data, and smart manufacture communities to large scale engineering projects.

I built the narrative on the concept of Dhow being the 'architect of journeys' that would support and promote entrepreneurs. This was reflected in the logo and visual language design and communications.

Brand strategy

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Communications strategy

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Brand architecture

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Brand concept and narrative 

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Visual identity

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Brand communications

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