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Global brand alignment, internal communications strategy and brand messaging rollout for ICT giant
 

A global ICT company born of ambitious ideas, Dimension Data was embarking on a global internal brand alignment in the face of company expansion and the rapidly changing IT B2B operating environment. I worked with their communications agency in redefining brand strategy and communications and in directing the copywriting phase.

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This resulted in strategically aligned global stakeholders and partners centred on the new value proposition, establishing a clear definition of products and services.

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  • Brand strategy

  • Communications strategy

  • Messaging and communications

  • Directing the copywriting phase

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Creating environments that inspire a responsive and connected workforce

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