Global brand alignment, internal communications strategy and brand messaging rollout for ICT giant
A global ICT company born of ambitious ideas, Dimension Data was embarking on a global internal brand alignment in the face of company expansion and the rapidly changing IT B2B operating environment. I worked with their communications agency in redefining brand strategy and communications and in directing the copywriting phase.
This resulted in strategically aligned global stakeholders and partners centred on the new value proposition, establishing a clear definition of products and services.
Messaging and communications
Directing the copywriting phase