Brand strategy to redefine brand, and messaging matrix for alignment of global culture

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Brand strategy

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Communications strategy

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Messaging and communications

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Creative direction 

A global ICT company born of ambitious ideas, Dimension Data was embarking on a global internal brand alignment in the face of company expansion and the rapidly changing IT B2B operating environment. I was appointed to work with them in redefining their brand strategy and brand communications.

Our focus was to align global offices, stakeholders and partners to the new value proposition, and establish a clear narrative on their product and service offering, brand position and points of distinction. I was then appointed to execute and direct the copywriting and creative brand messaging for the global re-brand campaign that would guide internal stakeholder communications across regions.

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