.....................................................................................................................................................................................................................................

 B2B branding from the ground up for payment and purchase PaaS providers

Brand strategy

..................................................................

Brand architecture

..................................................................

Product naming

..................................................................

Visual identity design & guidelines

..................................................................

Communications & websites

..................................................................

Presentation media & training material

..................................................................

Trade fairs & launch campaigns

Our first task was to reposition the company as they made the shift from startup to established, enterprise-level partner and PaaS provider. 

The new brand positioned Kinektek to their enterprise-level audience and articulated their company values and personality. From the outset, they required a visual brand that would form the baseline set of design standards for their digital product ecosystem, an omnichannel payments and purchase platform. 

 

A new brand architecture was developed to manage the relationship between the master brands and the components of the platform, an ecosystem of digital products and services.

 

The strategy provided a framework for the product naming and the design of the corporate brand and UI. Read about the omnichannel UI design project here. 

 

Screenshot 2021-06-26 at 20.36.05.png

"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."

 

Matthew Slaven, CEO, Kinektek