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UX, UI and design system for fintech PaaS with B2B & B2C user groups

UX

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UI

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Visual identity

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Design system

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Creative direction

The Kinektek brand strategy and visual identity formed the starting point for, and the foundation of the PaaS UI design. The brand architecture developed in the corporate branding phase of the project managed the relationship between digital products, platform and master brand ecosystem.


This resulted in an extremely efficient and ergonomic design system and UI framework to support the rapidly growing platform and the products and services on offer. 

A design system was designed for each device format, including two different custom-designed self-service terminal formats (landscape and portrait), desktop, mPOS and mobile.

 

The UI synced seamlessly across all formats while retaining format-specific standards to ensure sophisticated usability and entrenching a user experience of trust and satisfaction across the entire payment and purchase platform.
 

Read about the Kinektek corporate brand identity project here. 

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"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."

 

Matthew Slaven, CEO, Kinektek