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Product design / Strategy / Brand / Visual identity / Packaging

Liquorshop is a major liquor retail chain servicing 14 African countries. I was invited to partner with them in strengthening their private label brand share throughout South African and export markets. The new brand portfolio was to challenge heavily entrenched market leaders across the continent. 


I partnered with key client decision-makers in gaining insights into the audience segments and regional nuances of export markets and embarked on the strategy development and positioning of the brand to stake out a new and unique sweet spot in a highly competitive retail market. 

Product design and development
Design strategy
Brand architecture

Brand and visual identity 
Art Direction


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Illustration by Doug Powell

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Radloff vodka mock up copy.png
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Illustration by Doug Powell

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Illustrations by Doug Powell

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