Brand identity and communications design system for the South African region of leading private healthcare group owing 53 hospitals as they prepared for the Swiss Hirslanden Group merger. The two-year interim brand alignment project culminated in the handoff to Landor, London, for the global rebrand program. 

The visual brand had evolved without a design system or guardianship, resulting in a fragmented identity and little recognisable connection between visual communications and strategy. The scalable design system was approached from a systems design and brand architecture perspective, mapping visual and verbal assets across audiences, stakeholder groups, and communication types. Certain brand assets were retained, and others were replaced within an interim system to sustain and guard brand positioning for a few years. The design audits also led to the next phase of the project, which involved designing and implementing new operational processes to guard brand positioning through new briefing systems that align and improve the quality of internal and external creative output.

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