Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Design strategy / Visual identity / Design Direction / Service Design
Private hospital group required their fragmented visual brand to be cleaned up, restructured and aligned to strategy. After the audit and strategy phase, I delivered a simple, ergonomic design system with templates, and designed a new operational process for their design and advertising agencies to implement. This was an interim solution before Landor (London) embarked on the global rebrand.
Nationwide brand and design process audit
Audience and stakeholder segmentation and analysis
Messaging matrix
Brand asset evaluation
Design of new visual identity system
Usage guidelines
Training of studio in rollout
Design and implementation of improved workflow and operations









