Design strategy / Visual identity / Design Direction / Service Design

Private hospital group required their fragmented visual brand to be cleaned up, restructured and aligned to strategy. After the audit and strategy phase, I delivered a simple, ergonomic design system with templates, and designed a new operational process for their design and advertising agencies to implement. This was an interim solution before Landor (London) embarked on the global rebrand.

Nationwide brand and design process audit 
Audience and stakeholder segmentation and analysis
Messaging matrix
Brand asset evaluation
Design of new visual identity system
Usage guidelines
Training of studio in rollout 
Design and implementation of improved workflow and operations


Screenshot 2022-05-11 at 14.08.44.png
Screenshot 2020-01-31 11.59.25.png
Screenshot 2020-01-31 11.37.25.png
Screenshot 2020-01-31 11.47.29.png
Screenshot 2022-05-11 at 14.23.33.png
Screenshot 2022-05-11 at 14.23.49.png
Screenshot 2022-05-11 at 14.23.41.png
Screenshot 2021-01-01 at 22.08.08.png
Screenshot 2022-05-11 at 14.03.24.png
Screenshot 2021-11-07 at 17.18.42.png