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Brand identity design | visual communications design

Brand audit - 53 hospitals

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Stakeholder research and mapping

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Brand architecture

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Messaging framework

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Design strategy

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Design system

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Service design for improved studio process

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Creative Direction - advertising campaigns

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Brand advisor - agency selection and review 

Brand identity and communications design system for the South African region of a leading private healthcare group with 53 hospitals as they prepared for the Swiss Hirslanden Group merger. The two-year interim brand alignment project culminated in the handoff to Landor, London, for the global rebrand program. 

 

I designed the project process and roadmap and directed the research and audit phases, mapped the entire range of visual and verbal touch points across audiences, stakeholder groups, and communication types. I delivered a redefined design strategy, brand architecture and brand identity system with templates and guidelines. I designed and implemented a new design process and led the design and advertising agencies in the rollout of the newly defined and defragmented brand. 

Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
Brand identity design | visual communications design
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