Brand communications framework
Evolution of brand identity for leading sales-readiness SaaS to express their proposition of personalising the sales experience. The playful, creative visual language sets an energetic, bold and often unpredictable signature style across brand platforms and channels. Another exciting, adventurous collaboration with Cathal McKee, Amsterdam.
The logomark was designed to express the functional ethos of purpose-driven outcomes. It was created with motion in mind, featuring an endless iteration of movement and formed to reflect the brand's inquisitive character.
The visual language of data visualization relies on simple, minimalist shapes to represent data. This is achieved by using flat and transparent planes of colour within the same tonal range and colour spectrum. These intentionally simple graphics rendered in a low-tech style align with the human-centred principles guiding the hand-drawn photography overlays.