Julie Scott. Design Director

Brand identity for Sales Readiness SaaS expressing differentiated approach to ultra personalisation

Brand identity

Brand communications framework

Style guide

Illustration style

Evolution of brand identity system to capture a sense of adventure and energy while expressing contemporary, friendly and open values. The logomark was designed to express the functional ethos of purpose-driven outcomes. Designed for motion, an endless iteration of movement and form expressed the brand character of inquisitiveness and curiosity.

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Personalised portraits express the platform's personalised nature and set an energetic, bold and often unpredictable style across platforms and channels. Another exciting, adventurous collaboration with Cathal McKee, Amsterdam.