New brand to position Canadian B2B uCaaS brand partnership against some of the most powerful global telecoms companies operating in the Southern African enterprise environment. 

Mitel has over 40 years of experience providing business communication solutions with over 60 million users in 100 countries entrusting theml with their communication needs.

Mitel partnered with new entrant, MiCloud, to launch and scale up operations in the Southern African enterprise environment.  A highly competitive landscape required an ambitious strategy to position the brand against of some of the most powerful telecoms brands in the world dominating the Southern African B2B enterprise market.

I was invited to develop the brand, launch and communication strategy and full brand creation and implementation.

  • Brand strategy

  • Brand architecture

  • UX research

  • Value propositions for End Users and Decision Makers

  • Brand identity and communications

  • Communications strategy 

  • Launch

  • Style guide
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