Mitel has over 40 years of experience providing business communication solutions with over 60 million users in 100 countries entrusting theml with their communication needs.

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Mitel partnered with new entrant, MiCloud, to launch and scale up operations in the Southern African enterprise environment.  A highly competitive landscape required an ambitious strategy to position the brand against of some of the most powerful telecoms brands in the world dominating the Southern African B2B enterprise market.

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I was invited to develop the brand, launch and communication strategy and full brand creation and implementation.