Strategy / UX / Design / Brand / Visual identity 

New brand to position global B2B telecom uCaaS brand leader, Mitel, in the Southern African enterprise environment. 

A new entrant in a highly competitive landscape, MiCloud had an ambitious business strategy that required a new brand to position it against of some of the most powerful telecoms brands in the world, operating in the Southern African B2B enterprise market.

 

Brand strategy
UX research
Brand design
Creative Direction

 

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