Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
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Digital product design for leading banking and financial services group, Old Mutual
Design strategy
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UX
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UI design, hi-fidelity interactive prototypes
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Design system
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Creative direction of development
Premium financial services group serving retail and corporate customers across key markets in 14 countries. Old Mutual invited me to work with them in migrating their mobile banking product, MyPortfolio, to retail self-service terminals. They were also expanding their customer offering to include value-added services which also required a new UI design.
I was tasked with developing the design strategy and UI design. The strategy highlighted an opportunity to liven up and punctuate the banking flows with a set of illustrations. These illustrations provided prompts and instructions to users, warming up the experience and creating an engaging personality for the brand.
