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Design strategy / Research program / Visual identity / Design Direction / 

South Africa’s leading technology-driven lab testing services pathology practice has assisted doctors and healthcare professionals determine or confirm diagnoses since 1922. I was invited to work with Pathcare in their strategic brand and communications transformation.


Photography by Seppi Hochfellner.

Nationwide stakeholder research program
Design strategy
Visual identity 
Launch and promotions
Art direction of photo library
Brand communications


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