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Brand audit, strategic framework and branding criteria for South Africa’s national oil company (State owned entity)

Brand audit

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Stakeholder analysis & segmentation

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Drafting of company requirements 

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Direct national brand strategy project

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Creative and brand strategy expert in the evaluation of branding agencies

PetroSA is South Africa’s national oil company. A state-owned entity that owns, operates and manages South Africa ́s commercial assets in the petroleum industry and pursues exploration opportunities in South Africa and the African continent.

I was appointed Technical Expert by PetroSA to assist them in defining the role of brand in organisational transformation and growth. The project included brand audit, drafting of nationwide brand strategy tender, and supporting decision making up till the final brand launch.

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