Brand strategy, innovation model and identity for Industry 4.0 PDC incubation PaaS, Middle East

Business model / innovation model / brand architecture / brand strategy / visual identity / creative direction


An Industry 4.0 Platform as a Service based in the GCC connecting entrepreneurs in the engineering, tech, smart manufacture and education communities required a brand and communications platform and innovative ways of building the platform and network at pace.


The brand needed to appeal to government and private sector partners, funders as well as young entrepreneurs and millennial graduates returning from universities around the globe. Case study available on request.



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