New brand positioning and messaging for global digital specialists within WPP Group

Research / interviews / brand strategy / value proposition / design strategy / communications strategy / creative direction

Recently acquired by the WPP Group, Acceleration (A Wunderman Thompson Company) embarked on an extensive global rebrand to redefine and reposition the company within the Group. I was invited to work with the senior global leadership team to develop their updated value proposition, new brand definition and positioning, internal and external messaging, and brand communications strategy.

I was also tasked with the strategic briefing, and direction of, branding agencies to ensure that the new strategy was communicated seamlessly through all channels.

A time of rapid growth, a unified and connected internal culture was equally important and messaging structures were developed to align staff, stakeholder and client-specific material. Case study available on request.

“Working with Julie was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in Acceleration and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategy. I would work with and recommend her agency ID&B at every turn, they will truly help you to develop a world class leadership brand.” Global Marketing Director, Acceleration

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