Personas / empathy mapping / brand strategy / brand architecture / design criteria / brand identity / website / presentation media
A collaborative, co-creative process with CEO / product owner and technical teams. We developed the corporate brand strategy and brand architecture to manage the relationship between digital products to platform and master brand. The brand architecture provided the foundation for the product branding system. The result: A corporate B2B brand expertly positioned to its enterprise-level audience through its distinct blend of intelligence, connectivity and precision.