Brand strategy for remote work and communications SaaS platform, powered by global IT leader

MiCloud is a scalable and resilient cloud based Business and Unified Communications platform offering collaboration tools and a seamless and consistent user experience of functions across desk phone, web, mobile and desktop. Powered by a trusted and established global IT leader, MiCloud is positioned for the culture of ambitious professionals driving tomorrows world. I was invited to develop the brand for the South African market, leveraging the legacy of it's global partner while connecting to the local market as it's core focus. Case study available on request.

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