Design strategy / visual identity / UI / interactive high fidelity prototypes / illustration
Old Mutual Limited is a premium African financial services group offering a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries. The bank was migrating a web-based banking product, MyPortfolio, to mobile, tablet and self service terminals (SST).
To adapt the existing MyPortfolio UI to SST required a new user experience given the privacy limitations of the retail bank environment, and additional digital products were added alongside the MyPortfolio offering to offer customers a new level of service and convenience.
To guide users through the linear and often technical banking products, statements, balances and financial product terms and conditions, an energetic and cheerful illustration style was created as a support and guide system.
The new service suite was designed for SST and tablet. Case study available on request.