Audience insights and segmentation / brand architecture / brand strategy / communications strategy / creative direction
MiCloud is a scalable and resilient cloud based Business and Uniﬁed Communications platform offering collaboration tools and a seamless and consistent user experience of functions across desk phone, web, mobile and desktop. Powered by a trusted and established global IT leader, MiCloud positioned itself for the culture of ambitious professionals driving tomorrows world. I was invited to develop the brand strategy, communications strategy and the creative implementation for the South African market, leveraging the legacy of it's global partner while connecting to the local market as it's core focus. Case study available on request.