Brand audit, and strategic framework and criteria for South Africa’s national oil company

Brand audit / interviews / stakeholder analysis and segmentation / needs analysis / drafting of company scope and branding requirements / internal direction of brand strategy project / evaluation of agencies / evaluation of strategy output

PetroSA is South Africa’s national oil company. A state owned entity that owns, operates and manages South Africa ́s commercial assets in the petroleum industry and pursues exploration opportunities in South Africa and the African continent.

I was appointed technical expert in assisting PetroSA define the role of brand in organisational transformation and growth. Project included brand audit, drafting of nationwide brand strategy tender, and supporting decision making up till final brand launch. Case study available on request.

Brand audit / internal stakeholder interviews / brand model development / technical criteria for brand strategy process.