Original and rooted in provenance, an ever evolving artisanal product & food brand

Design strategy / Brand development / Visual identity / Packaging design / Product branding / Retail merchandising / Signage / Communications design

Tanqua Karoo Natural Produce is a premium artisanal food company based in the arid Tankwa Karoo of South Africa. An independent and highly original entrepreneurial brand, the TKNP visual identity continually evolved around a minimalist typographic baseline that sprouted new iterations with each week creating an iconic presence at weekly food markets. 'Earth' is a sub-brand growing, quite literally, out of the master brand.