The Office of the Presidency, South Africa

Nelson Mandela Foundation

PetroSA, South Africa's National Oil Company (State-owned entity)

Dimension Data (London)

Mitel (Canada)

PNI Digital Media (Canada)

Syspro (for SuperUnion)

Director of brand and design strategy

Invited by the OS Consortium, I architected and directed a nationwide brand audit of the Presidential brand, including National Assets of South Africa and completed the brand and creative strategy, including visual concepts.

Design Director

Design of visual identity, communications, events and launches. 

Brand Strategist and Brand Strategy Director over appointed branding agencies.
Architected and managed nationwide brand audit, stakeholder interviews.
Wrote national Tender document to procure a Branding agency to reposition the SEO throughout Africa. Wrote official Technical Criteria and presented them at national audit seminar. Directed and guided the Tender evaluation process and committee.

Strategic Direction of branding agency through to project completion.

Brand and Content strategist
Brand audit. 
Brand concept. Brand strategy. Messaging matrix.

Creative and Strategic Direction of brand messaging.

Brand Strategy and Creative Director
Brand and communications strategy introducing the global brand to South African market. Creative and Design Direction of communications design for launch.

Design Director

Leading teams in global visual identity program and system design.

Lead Designer

As part of SuperUnion, designed Syspro visual brand identity and design system.