top of page

Julie Scott

Creative director, strategist, visual systems & UI designer

I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.

New brand for regenerative rural education platform in the Tankwa Karoo, South Africa

A Foundation established to revive and regenerate local Tankwa Karoo communities, and provide an exciting new approach to education. The Foundation literally turns what we thought we knew into something laden with potential and with endless possibilities. This is reflected in the name, Quã-xã!, a remastering of original Khoi-San language to create new meaning and new identity.

The visual language is based on angular crops of letterforms, depicting a slow build towards completion, whilst alluding to the symbolism of tools. A simple design technique that creates endless possibilities for a design language that continues to evolve.

Brand positioning
Design strategy
Naming
Brand identity
Brand communications
Campaigns
Style guide

Screenshot 2021-10-08 at 13.24.53.png

Screenshot 2021-10-08 at 13.23.10.png

Screenshot 2021-10-08 at 13.19.29.png

Screenshot 2021-10-08 at 14.54.31.png

Screenshot 2021-09-29 at 08.29.48.png

Screenshot 2021-09-29 at 08.29.56.png

Screenshot 2021-09-29 at 08.30.20.png

Screenshot 2021-09-29 at 08.30.17.png

Screenshot 2021-09-29 at 08.30.45.png

Screenshot 2021-10-08 at 14.36.26.png

Screenshot 2021-09-29 at 08.30.27.png

Screenshot 2021-10-08 at 14.36.31.png

Screenshot 2021-09-29 at 08.30.31.png

Screenshot 2021-09-29 at 08.30.36.png

bottom of page