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New brand for regenerative rural education platform in the Tankwa Karoo, South Africa

A Foundation established to revive and regenerate local Tankwa Karoo communities, and provide an exciting new approach to education. The Foundation literally turns what we thought we knew into something laden with potential and with endless possibilities. This is reflected in the name, Quã-xã!, a remastering of original Khoi-San language to create new meaning and new identity.   

The visual language is based on angular crops of letterforms, depicting a slow build towards completion, whilst alluding to the symbolism of tools. A simple design technique that creates endless possibilities for a design language that continues to evolve.

  • Brand positioning

  • Design strategy

  • Naming

  • Brand identity

  • Brand communications

  • Campaigns

  • Style guide

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