Brand marketing concepts
Foundation established to support the regeneration of rural communities while entrenching an innovative and exciting approach to education and employment pathways. The Foundation name, Quã-xã! is a remastering of the original Khoi-San language to create a new meaning and reflect a new identity. The creative strategy is based on the principle of reversal and turning what we previously understood to be a limitation into something with potential and endless possibilities. This is expressed through the visual language, endless new designs and iterations of configurations of angular crops of letterforms, depicting the gradual build towards completion. These shapes evoke the language of ancient tools and languages.