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New brand strategy and product design across mobile, desktop, tablet and touchscreen kiosk formats for FinTech PaaS

FinTech firm scaling up and expanding into global regions with an omnichannel B2B and B2C PaaS that simplifies a wide range of digital transactions. Over a five-year period, I worked closely with the company's owners, delivery, product, and development teams to develop their new brand and embed the proposition and personality across all corporate communications, activation and design the digital product suite from the ground up. 


Design strategy guided the UX and UI phases in creating an on-brand and human-centered digital brand experience centred on optimism usability across mobile, horizontal and vertical touchscreen kiosks, and desktop formats.

Product ecosystem

B2B and B2C personas

Empathy mapping

Pain points analysis

UI design across mobile, desktop and touchscreen kiosks

Kiosk digital maintainance manual

Design system 

Design direction


Brand strategy

Brand architecture

Product naming

Design strategy 

Brand identity

Corporate communications


Style guide

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