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ScanFan
UX-lead process transforms product to PaaS for B2B events startup

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An innovation in crowd management, ScanFan is a platform that supports event managers of all sizes. The platform makes it easy for small business owners to scale up their offering, and it removed barriers for new entrants to enter the event management space.

 

A win-win for small businesses and the rapidly growing community-focused small and medium-size event market.

 

Through UX processes we identified the opportunity to go a few steps further in empowering communities and networks, ultimately evolving the company offering to that of a full PaaS with a strong community-building aspect.

UX and creative strategy revealed a social, vibrant and energised culture and personality that informed the visual identity, messaging and the predominantly warm colour palette reinforced the good social vibes. (Credit: reworked illustrations from the Humaaans library by Pablo Stanley.

UX research 

..................................................................Creative strategy

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UI design for mobile and web

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Tone of voice and messaging

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