Freelance brand strategist with over 20 years of experience in developing, creating and managing brands that deliver on business strategy across the entire marketing function, customer and user experience
Julie Scott. Brand Strategist | Creative Strategist | Marketing Strategist
Freelance consultant with over 20 years of experience in developing and managing brands that deliver on the business strategy across the entire marketing function, customer and user experience.
Market & UX research

Operating environment research
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Audience segmentation, personas & user stories
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CX & UX research
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Journey mapping
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Prototyping & testing
Brand strategy

Development, execution and implementation
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Positioning
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Proposition & USP framework
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Purpose, culture and values
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Innovation opportunities
Brand management

Management of creative teams & agencies
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Creative briefing and process management
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Strategic creative delivery
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Resource planning
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Cross-functional team management and collaboration
Brand marketing

Marketing strategy
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Tactical marketing plans
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Creative execution and implementation lead
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Campaign concepts and content themes
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Social media marketing
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Email marketing
Brand identity management

Brand identity development & implementation
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Brand distinction & personality implementation
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Brand guidelines development and implementation
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Design system management
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Tone of voice development & implementation
Brand architecture

Service and product portfolio brand management
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USP development and execution across the portfolio
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Brand relationship and equity management
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Creative execution and management across touchpoints
Content strategy & management

Content strategy
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Tactical implementation
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Creative briefing and management
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Content creation
Website management

Brand identity implementation
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User experience optimisation
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Conversion strategy and optimisation
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Task flow mapping and UX strategy
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Design system strategy & management
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Content design and management
Corporate branding

Brochureware
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Stationery
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Corporate collateral
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Production management

Event and trade fairs
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Print communications
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Print and digital campaign
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Digital brand programme
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Photographic shoots
Reporting

Data synthesis
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Trend analysis
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ROI measurement
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Strategy optimisation
























