Design strategy

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Brand architecture

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Planogram and aisle planning

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New brand development inc. naming

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Dieline and structural packaging design

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Surface packaging design 

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Structural packaging design & prototyping

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Rollout across all SKUs

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Packaging production management

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Global packaging and material quality management systems design and implementation

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Project management

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55 new brands / Product design / Strategy / Brands / Visual identities / Packaging 

The Shoprite Group of Companies is Africa's largest food retailer. It operates more than 2900 stores in 14 countries across Africa.

 

The Group applies a 'branded' strategy to their private label products, each of their brands possesses a unique identity with no association to the master brand. I worked with the Shoprite Group over a number of years developing new brands, upgrading all packaging, redefining product categories and optimising retail aisle planning.

 

The result is a major shift in consumer perception from that of a cheap product retailer to a premium retailer offering well-priced premium yet well priced high-quality brands. Retail aisles were organised, colour blocked and guided the shopper in their choices providing a shopping experience that is swifter, more satisfying.

Product design and development
Design strategy
Brand architecture

Brand and visual identities
Trademarks
Packaging design and production
Art Direction
Workflow process design for brand management
Quality management process design

 

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