Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Rebrand for engineering, simulation and data management systems leaders in their global expansion
.....................................................................................................................................................................................................................................
Brand strategy
..................................................................
Communications strategy
..................................................................
Brand architecture
..................................................................
Visual identity & design system
..................................................................
Brand communications
..................................................................
Presentation media & training material
..................................................................
Trade fairs & launch campaigns
Simera needed their brand to more accurately convey their proposition as they diversified, and launched into new sectors and offshore markets.
A long term and highly collaborative relationship that resulted in a global brand holding its own in the space, data, tech, design engineering, business consulting and Industry 4.0 spaces, while never losing sight of its core competitive advantage in the engineering sector.
"Julie played an immense role to prepare and empower the Simera Group to launch onto the global stage. What impressed me most was her innate capability to rapidly understand our environment and moreover, decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals.
She approached the work with a rather unique combination of out of the box creativity and well-structured execution, which resonated with our systems engineering foundations."
Johann Du Toit, CEO, Simera