Strategy / Brand / Visual identity / Communications

Repositioning of engineering, simulation and data management systems leaders in their global expansion. New visual identity for Simera as they expanded globally and into new markets, from engineering to data, design, Industry 4.0 and space. A long term and highly collaborative relationship resulted in a well-positioned global brand holding its own in challenging environments, while never losing sight of its core competitive advantage in the engineering sector.

Brand and design strategy
Brand architecture

Brand and visual identity
Print and digital communications

Brand guidelines


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"Julie played an immense role to prepare and empower the Simera Group to launch onto the global stage. What impressed me most was her innate capability to rapidly understand our environment and moreover, decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals. 


She approached the work with a rather unique combination of out of the box creativity and well-structured execution, which resonated with our systems engineering foundations."


Johann Du Toit, CEO, Simera