Julie Scott. Design Strategy Director
Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Simera
Repositioning of engineering, simulation and data management systems leaders in their global expansion
New visual identity for Simera as they expanded globally and into new markets, from engineering to data, design, Industry 4.0 and space.
A long term and highly collaborative relationship resulted in a well-positioned global brand holding its own in challenging environments, while never losing sight of its core competitive advantage in the engineering sector.
Brand strategy
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Brand architecture
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Visual identity and guidelines
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Trade fairs & campaigns
Typographer Luke Ritchie worked with the team on updating the logotype
"Julie played an immense role to prepare and empower the Simera Group to launch onto the global stage. What impressed me most was her innate capability to rapidly understand our environment and moreover, decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals.
She approached the work with a rather unique combination of out of the box creativity and well-structured execution, which resonated with our systems engineering foundations."
Johann Du Toit, CEO, Simera