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Creative strategy

Brand identity

Digital communications concepts

Brand marketing concepts

Style guide

Brand launch framework for AI lab that works with echolocation to measure the impact of natural environments proposes a nature-centred visual brand aesthetic. The brand mark is an abstracted echolocation symbol repeated organically to create a stylish pattern system that comes to life through animation to provide an iterative living system repeated across different products and programs. 

The creative strategy explored ways to incorporate the emotive experience of nature into the brand personality to differentiate from and position against other health-tech and AI brands in the operating environment. Footage of waves, rain, and underwater worlds imbue the brand identity with a layer of almost meditative and hypnotic emotive experience. A reminder of the continuous, powerful energy released by nature that forms the focus of the lab and is implemented in various ways throughout the lab, such as on screens and in common areas. 

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