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National brand audit and brand strategy for The Office of The Presidency, South Africa

Invited to join a consortium as their Brand Strategist in defining the future brand positioning, personality and environmental and visual identity for The Presidency, the highest public office in South Africa. 

  • Audit of Presidential Office brand

  • Audit of South African National Assets

  • Interviews of Presidential Staff

  • Brand strategy 

  • Brand proposal

  • Brand concepts

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