Artisinal food and beverage company driven by a celebration of creativity and resourcefulness

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Visual identity

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Production of packaging, signage and a brand range of collateral.

Tanqua Karoo Natural Produce is an ever evolving brand that celebrates re-invention and creative use and repurposing of a core set of visual brand assets, offset by a limited colour palette and materials. Creating abundance with very little echoes the resourcefulness of the stark landscape of the semi-arid Tankwa Karoo region of South Africa, the source of all TKNP foods. The pared down system also echoes the natural, organic and regenerative ethos of the company. With more than a dash of playfulness at every opportunity!

Earth is a sub-brand of TKNP, marketing foods from regions beyond the Tankwa Karoo while promoting natural gardening, close sibling brands that share their ecosystem of assets, often merging completely.

 

I've had the good fortune to work closely with the visionary owner of this company for many years, a fruitful creative collaboration that pushes boundaries on all fronts. 

Photographs of the Tankwa region by Fritz Rabe

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