Repositioning of global digital marketing agency within the WPP Group

Global digital marketing agency acquired by the WPP Group appointed me as Brand Strategist and Creative Director to redefine their value proposition and reposition their brand within the new environment.

At a time when it was exciting to discuss tech, we designed the project methodology around people, shifting our focus from B2B to H2H. This became the central idea and guiding principle of the project and it helped us reach a human-centred brand and design strategy that was implemented across touchpoints and experiences.

This methodology was inclusive and participative, and the new proposition was more easily adopted internally, helping build a new more unified culture across global teams and offices.