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Global digital marketing agency (WPP Group)
B2B brand and creative strategy to redefine and reposition digital specialists 

Global digital marketing agency acquired by WPP appointed me as their Brand and Creative Strategist and Creative Strategy Director. Scope included:

- Developing a project methodology, timeframe and budget

- Operating environment analysis

- Drafting of value proposition

- Define brand identity

- Position their B2B brand within the WPP Group  

- Strategic Direction of branding and advertising agencies 

At a time when it was exciting to discuss tech, I proposed that instead we base the project methodology on people, from B2B to H2H. This became the central idea and guiding principle of the project and it helped us reach a human-centred brand essence that was implemented across brand touchpoints and experiences. 

 

This methodology was inclusive and participative, and the new proposition was more easily adopted internally, helping build a new more unified culture across global teams and offices. 

Brand strategy

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Communications strategy

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Creative strategy

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Creative strategic direction over agencies

“Working with Julie was an enjoyable, interesting and collaborative process. Her ability to entrench herself in our agency and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategy. I would work with and recommend Julie at every turn, she will truly help you to develop a world class leadership brand.”

 

Global Marketing Director

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