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About me

I apply a combined UX-brand design strategy methodology for the delivery of scalable, seamless brand-led user experiences across complex digital brand and product ecosystems for large organizations. I excel at synthesizing complex data, translating it into strategic pathways that define the organizational or product user experience, and setting up design strategies, frameworks and systems to bring this to life.

A design strategist and brand strategist for 20 years and a brand identity systems designer for 25. My experience equips me to lead projects from the initial scoping phase across research, analysis, synthesis, ideation and refinement, through to creative briefs, prototypes, and the production of final design assets and touchpoints. I manage projects, budgets, timeframes and stakeholder alignment.

After working for award-winning global branding agencies in the WPP, IPG, and Omnicom Groups, I founded a brand strategy and design agency, which I ran for 15 years, where I led the development, design, and positioning of complex organizational and institutional brands across most sectors, positioned and launched AI unicorns, tech startups, and scale-ups. I currently work as a consultant and freelancer based in London.


Brands I've worked on include Virgin, Coca-Cola, Unilever, Syspro, Toyota, Distell/Heineken, Tesco, Phillip Morris International, Mitel, PNI Media, Distell (Heineken), Presidency of South Africa, PetroSA, BT, Sage, BBC iPlayer, WPP Group, Nelson Mandela Foundation, Dimension Data, Pathcare, Old Mutual, Mediclinic, Shoprite Checkers Group, Pick n Pay, Ackermans, and other leading global retailers, energy, and technology organizations. 

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