I am a brand and design strategist, creative director and designer who builds engaging cross-platform brand experiences. A complexity-buster and creative systems thinker, I draw out valuable data, look for connections, and design experiences that work better, make people happier.

My work is focused on creating authentic, seamless connection between product and user, organization, and audience. I have worked in B2B, B2C, and beyond across the tech, fintech, retail, healthcare, professional services, public sector, and FMCG sectors.

After working for large agencies (SuperUnion, FCB) I founded an independent strategy and design studio, ID&B, focusing on brand strategy, brand identity design and digital product design for brands in Europe, Middle East, Canada, USA and Africa. Over and above leading all strategy and creative, I directed on-site and remote teams on large-scale complex projects and maintained client relationships while delivering world-class brand experiences within timeframes and budgets. 


I ran ID&B for 15 years until 2020. I currently freelance for companies where I can apply my 20+ years of experience to collaboratively improving products, services and systems while entrenching audience / user connectivity and trust.


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Career summary

Freelance Creative Director, Strategist 

Clients include:

Hugo & Cat (London)

CMK1 (Amsterdam)

MindTickle (USA)

Kinektek (South Africa)

Educor (South Africa)

ID&B Founder, Brand Strategist, and Creative Director (Cape Town, South Africa) 2007 - 2020

A specialist model enabling us to punch above our weight, ID&B closed the gap between big agency delivery and small agency craft.

Clients include:

PNI Digital Media (Canada)

Virgin (global) 

Dimension Data (global)

Acceleration: Wunderman Thompson / WPP (global)

Mitel (Sweden)

Old Mutual (South Africa, UK)

Shoprite Checkers Group (Africa)

The Presidency of South Africa (South Africa) 

PetroSA - State-owned entity / National Oil Company (South Africa) 

Mediclinic (South Africa) 

Pathcare (South Africa) 

EOH (South Africa)

PicknPay (South Africa) 

Kinektek (South Africa) 

Simera (South Africa, Middle East)

Yellowwood Future Architects - Senior Strategic Designer (Cape Town, South Africa) 2 years

SuperUnion - Senior Strategic Designer (Johannesburg, South Africa) 3 years

FCB - Designer (Johannesburg, South Africa) 1 year