Brand | Marketing | Communications | Experience

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I am always interested in discussing new projects and am currently available for freelance commissions. Please get in touch if you'd like to discuss a project.

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15 years of experience creating, launching and managing brands that position and differentiate companies and products, creating brand awareness and growing market and audiences.​ I work across every aspect of the business to identify where the brand can be more effective, more human-centred and create more conversions.

 

My expertise lies in developing and executing creative strategies across the spectrum of brand marketing, including digital communication channels, campaigns, products, and digital experiences, delivering brand believability and consistency in the face of shifting market dynamics. I apply my brand systems design and brand architecture skills to integrate human-centred principles and personality into every marketing touchpoint across brand, product, UX, and CX. I view every touchpoint as an opportunity to position the brand, reinforce its value, deepen connections, and create a seamless end-to-end experience.

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After working as a strategic designer for leading global branding agencies in the WPP, IPG, and Omnicom networks, I founded ID&B (Identity & Brand): a Cape Town-based branding studio focused on bridging the gap between strategy and design and, more recently, brand and product. I ran ID&B for 15 years, delivering world-class brand and product experiences for large organizations, scale-ups, and startups in Europe, the Middle East, Canada, the USA, and Africa. I closed ID&B to relocate to London in 2021, where I freelance for start-ups, scale-ups, SMEs and enterprises across sectors.