25 years of experience in the brand strategy and identity design space, and 8 years in the digital product design space. I have worked for some of the world's most respected award-winning branding agencies and I have run my own brand strategy & design agency. I am currently based in London and Cape Town and I freelance for companies of all sizes in brand and digital product development and implementation.
All of my work is centred on combining brand strategy, UX and design. I work with these three skill sets to create, implement and manage brands that position and differentiate companies and products, creating brand awareness and strengthening their market presence. I thrive on complex projects where I work across every aspect of the business to identify where the brand and user experience can be more effective, more human-centred and create more conversions.
I have deep experience in developing and executing strategies across the spectrum of the brand experience, delivering brand authenticity and consistency for companies in the face of rapidly shifting market dynamics. I apply my brand systems design and brand architecture skills to integrate human-centred principles and personality into every touchpoint across brand, product, UX, and CX, I view every touchpoint as an opportunity to position the brand, reinforce its value, deepen connections, and create a seamless end-to-end experience.
After working as a strategic designer for leading global branding agencies in the WPP, IPG, and Omnicom networks, I founded ID&B: a Cape Town-based branding studio focused on bridging the gap between strategy and design and, more recently, brand and product. I ran ID&B for 15 years, delivering world-class brand and product experiences for large organizations, scale-ups, and startups in Europe, the Middle East, Canada, the USA, and Africa. I closed ID&B to relocate to London in 2021.
“Working with Julie in repositioning our company within the WWP Group was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in our business and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategies. I would work with and recommend her agency ID&B at every turn, they will truly help you to develop a world-class leadership brand.”
Juliet Mey, Global Marketing Director
Acceleration, WPP Group