A strategic creative, my focus is organising information into strategies that I translate into visual narratives. I thrive on synthesizing complex business, market and user data into beautifully designed brands and digital experiences.

 

How I work

I develop and implement strategies across the entire spectrum of the brand and digital product experience, delivering consistently believable, human-centred brands and user experiences. A hands-on design leader, I work across every aspect of the business to identify where the brand and UX can be more scalable, more human-centred and create more conversions.

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Background

After working as a strategic designer for award-winning global branding agencies in the WPP, IPG, and Omnicom networks - Enterprise IG (SuperUnion), FCB, TBWA - I founded ID&B: a strategy and brand identity design studio bridging the gap between strategy and design, brand and product. We delivered world-class brand and product experiences for large organizations, scale-ups, and startups in Europe, the Middle East, Canada, the USA, and Africa. Clients included the WPP Group, Virgin, Coca-Cola, The Presidency of South Africa, numerous state-owned entities and global leaders in technology, private healthcare, financial services and professional services. I closed ID&B to relocate to London in 2021 where I have worked for BBC iPlayer, Sage, BT, AutogenAI and a range of agencies and scale-ups.