The Shuttleworth Foundation
PetroSA (national oil co.)
Cape Town International Convention Centre
Cape Town Tourism
After working as a strategic designer for leading global branding agencies in the WPP, IPG, and Omnicom networks, I founded ID&B: a specialised agency focused on bridging the gap between strategy and design and, more recently, brand and UX. I ran ID&B for 15 years, building, training, mentoring and leading teams in delivering world-class brand and digital experiences for large organisations, scale-ups and start-ups in Europe, the Middle East, Canada, the USA and Africa.
Operating and directing a design strategy business for 15 years provided me with hands-on experience designing and establishing operational processes and delivering data-driven and actionable strategies. A career of working directly with enterprise-level C-suite and business owners taught me the finer skills in aligning stakeholders and decision-makers across global regions and complex environments.
Coca-ColaNelson Mandela Foundation
The Presidency, South
Shoprite Checkers Group
Pick n Pay
Phillip Morris International