Julie Scott. Design Strategist / UX Head of Design / Brand Strategist
Freelance design strategist working at the intersection of design strategy, UX, brand strategy and brand identity systems.
I work with organisations that are scaling, rebranding, launching new brands, developing their brand architecture, or simply re-aligning brand touchpoints to market expectations, user needs and business goals.
Sage
Design system strategy & UX design lead
Design system strategy taking the Wolff Olins-designed brand identity into the Sage website and product environments ____________________________________
Setting of strategy for a brand-led user experience ____________________________________
Identifying levels of engagement and key brand moments
____________________________________
Design lead for new UX pattern library ____________________________________
Design system documentation and guidelines
____________________________________
BBC iPlayer
Platform UX strategy and design system
UX strategy
____________________________________
UX and task flow research and design
____________________________________
UX pattern library
____________________________________
UX integration with BBC Design Systems
____________________________________
Design guidelines
____________________________________
AutogenAI
Scalable UX, brand and CX design system
Scalable brand design system
____________________________________
Design strategy aligning CX and brand to SaaS UX
____________________________________
Value proposition and brand positioning
____________________________________
Brand communications
____________________________________
Design Direction
BT and EE merger
UX + creative strategy
Strategy for B2B stakeholders
____________________________________
Campaign visual concept and messaging
____________________________________
Creative Direction
____________________________________
Experience mapping
____________________________________
Experience principles and guidelines
____________________________________
Fintech payments PaaS
UX strategy + brand-led PaaS design system
UX strategy
____________________________________
Brand positioning and product architecture
____________________________________
Brand identity and communications
____________________________________
Design system
____________________________________
Creative Direction
____________________________________
HealthTech PaaS
UX Design and brand strategy to reshape proposition and define business model
Brand and design production audit
____________________________________
Design strategy
____________________________________
Brand identity and communications design system
____________________________________
Service design for optimal design delivery efficiency
____________________________________
Creative Direction
____________________________________
EventTech PaaS
UX Design and brand strategy delivering niche USP and innovative business model
UX strategy
____________________________________
Business model development and USP
____________________________________
Brand positioning
____________________________________
Design system
____________________________________
Creative Direction
____________________________________
