Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Experienced in delivering scalable, human-centred brands, products and experiences that sync across digital and offline environments.
Areas of focus
Human-centred design strategy
Product design UX / UI
Experience design
Content architecture
Design system strategy
Brand strategy
