Julie Scott
Strategy and design consultant working with companies to optimise their brand as a key driver of commercial growth
25 years of experience across B2B & B2C brand and marketing function in the strategy, creation and management of digital and offline experiences that reach target audiences at all stages of the brand life cycle and marketing journey.
Specialist in gathering and synthesising research data, defining and communicating brand personality, proposition, and purpose, and positioning the brand architecture for all market segments across daily activation and ongoing campaigns.
Marketing & Content Strategy
Data-driven actionable growth plans that align business objectives with customer needs, creating measurable pathways to increased revenue and brand recognition.
​Comprehensive content ecosystem that positions the company, engages target audiences throughout their journeys, and converts interest into lasting customer relationships.
Content & Design Management
Visual and written marketing assets, designed and managed via simple, scalable and flexible design management systems to ensure a consistent, seamless brand experience across touchpoints.
Campaigns can be short lived or part of a longer term messaging strategy and their visual presence needs to be plugged in to the over arching brand experience through balanced and flexible management systems.
Brand & Design Strategy
Research-based, forward-thinking brand framework and action plan that delivers measurable business growth through optimising the role of brand in commercial strategy.
Full scope strategic development including analysis of operating environment, measuring macro and micro impacts, customer, user and stakeholder perceptions and driver research etc.
Website & Digital UX
Brand experience meets user experience across digital environments. Website strategy and design should align to all digital experiences, combining brand and content design systems with UX strategy and design.
UX strategy and design methods support a seamless user experience of the brand regardless of the type of communication or level of engagement required of users.
Brand Identity & Design Systems
Strategic design and management of visual and verbal elements that define the company or product. Identity goes beyond the logo, color palette, fonts, imagery, tone of voice and messaging, it is the definition of the brand persona and central character of the company.
A strategically designed and well-managed brand dentity creates authentic connection, memorable experiences and lasting positive, human-centred impressions in the minds of audiences.
Corporate & Event Branding
Print, digital and environmental design and production, from trade fair, activation and promotions to brochures, annual reports, and corporate collateral.
Approaching the design of brand extensions and activations strategically will reinforce brand positioning and continue to build trust and credibility.
