Julie Scott
Brand Strategy / Brand Marketing / CX / UX
Strategist combining CX, UX, brand and design system models to position companies, clarify propositions and deliver immersive, high-converting experiences across touchpoints, channels and environments
I am a London-based freelancer with over 20 years of experience in researching, developing, designing, implementing and managing CX, UX, brand and design strategies.
A brief overview of a few recent projects is listed below. Please feel free to contact me to discuss my approach and experience, and to discuss your CX, brand and design strategy projects.
CX mapping
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Use cases, user stories and empathy mapping
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Brand strategy
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Brand architecture
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Design strategy
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Content structure
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Marketing design strategy and framework
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Brand identity
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Design system
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Brand and corporate communications
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CX mapping
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Use cases
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User stories
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Journey mapping
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UX mapping
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Task flow design
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UX principles
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Design system
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Design principles and guidelines
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Project management
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CX mapping across brand and product
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Use cases
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UX mapping
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UX strategy team lead
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Task flow design lead
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UX principles
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Design system strategy
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Design system implementation
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CX mapping
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Use cases
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User stories
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Journey mapping
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CX strategy across brand and product
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Product UX strategy
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UX design
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Led brand agency in brand identity development
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Design system framework, principles and guidelines
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Marketing and communications design framework
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ScanFan
CX and Brand Strategist
2020
Business model canvas
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User stories
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CX research
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Empathy mapping
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CX mapping
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Innovation strategy
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CX principles
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Design strategy
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Brand concept
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MyTeam
CX and Brand Strategist
2020
CX mapping
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Use cases
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User stories
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Journey mapping
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Empathy mapping
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UX strategy
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Ethnographic studies
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Design system framework
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Design principles and guidelines
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