Strategic design across brand and product lifecycles, spanning research, synthesis, planning, concept development, refinement, execution, testing and iteration. As a seasoned brand strategist and designer, I approach platform, product and programme design as integrated, seamless brand experiences, aligning UX with brand and business strategy across every interaction to deepen connection and build trust within the digital experience ecosystem. As a former founder of a strategy and design agency, I bring a structured, efficient approach to delivery, underpinned by clear, strategic communication that keeps teams, stakeholders and delivery aligned. Based in the UK, I work on a contractual and consultancy basis.