Head of Design & Strategy | Strategist & Designer | 20 years of experience creating, positioning and scaling brands
I view brands as integrated ecosystems built on human-centred strategies, creating believable experiences, connection and trust. I use strategy, architecture, systems thinking and design systems to create more opportunities to position brands at scale, reinforce propositions and deepen connections. My curiosity lies in these points of contact, the experience beyond conversion or sale, and the impressions and memories that follow.
This website presents a snapshot of selected projects. Contact me for recent case studies or to find out about my consumer brand work,
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Brand & Product Strategy
Audit & gap analysis
Operating environment analysis
Audience and user analysis
Use cases and user stories
Brand positioning
Value proposition
Brand architecture
Experience and Journey mapping
Design Strategy
Brand personality & emotive experience
Brand experience across product
Interactive experience and motion framework
Brand identity definition and framework
Marketing & campaign framework
Design guidelines
Design criteria, briefing and management
Design
Brand identity and style guides
Brand communications and campaigns
Design systems bridging brand and product
Websites
Digital product UX/UI prototyping
Design Direction and brand guardianship
More projects on Behance
"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."
Matthew Slaven, CEO
Kinektek
“Working with Julie in repositioning our company within the WWP Group was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in our business and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategies. I would work with and recommend her agency ID&B at every turn, they will truly help you to develop a world-class leadership brand.”
Juliet Mey, Global Marketing Director
Acceleration, WPP Group
"Julie played an immense role to prepare and empower the Simera Group to launch onto the global stage. What impressed me most was her innate capability to rapidly understand our environment and moreover, decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals. She approached the work with a rather unique combination of out-of-the-box creativity and well-structured execution, which resonated with our systems engineering foundations."
Johann Du Toit, CEO
Simera Group