Strategic design leadership across brand, product and platform lifecycles, from research and systems thinking through to concept development and execution. I work at the intersection of complex systems change, product design and brand experience, shaping digital ecosystems where UX, service design and brand strategy align to create coherent experiences, build trust and drive meaningful connection. As a seasoned strategist and designer, I approach platform, product and programme design as seamless brand experiences embedded within complex software environments, balancing user needs, business goals and scalable system thinking. As a former founder of a strategy and design agency, I bring a structured, efficient approach to delivery, underpinned by clear strategic communication that aligns teams, stakeholders and execution. Based in the UK, I work on a contractual and consultancy basis.