Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Brand and product strategy and design framework for enterprise-level B2B AI language engine
I set the strategic framework to position a new entrant in the artificial intelligent space centred on language models and natural language processing. Brand directorship in leading their branding agency in the execution of a scalable brand design system to sync with the product UX design for an end-to-end brand and product design system that would grow with the company. UX & UI design scenarios and frameworks to explore UX, support product design and expedite decision-making.
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Frameworks for product and UX strategy
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Journey mapping and service ecosystem
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Design strategy syncing brand and product
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UX and UI design of the digital platform to expedite product decision-making
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Scalable brand identity system framework
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Brand directorship
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Brand communications design
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Brand messaging framework
