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Brand and product strategy and design framework for enterprise-level B2B AI language engine

I set the strategic framework to position a new entrant in the artificial intelligent space centred on language models and natural language processing. Brand directorship in leading their branding agency in the execution of a scalable brand design system to sync with the product UX design for an end-to-end brand and product design system that would grow with the company. UX & UI design scenarios and frameworks to explore UX, support product design and expedite decision-making.

  • Frameworks for product and UX strategy

  • Journey mapping and service ecosystem

  • Design strategy syncing brand and product

  • UX and UI design of the digital platform to expedite product decision-making

  • Scalable brand identity system framework

  • Brand directorship

  • Brand communications design

  • Brand messaging framework

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