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Julie Scott
Positioning Fintech B2B2C scaleup brand through seamless, synchronised UX, CX and brand experience across campaigns, product and communications design
Design strategy
Brand architecture
Product naming
Brand identity
Brand communications
Brand marketing
Events
Product design
Design system
I worked with Fintech scale-up Kinektek in developing their new brand, go-to-market brand communications and product design for an omnichannel suite of 5 payments and purchase products. This included designing a cross-platform scalable brand identity system and achieving an end-to-end brand experience across all corporate touchpoints, marketing, campaigns, brand communications, trade fairs, and events.
UI design principles aligned to the brand, and Interactive prototypes for kiosk, desktop and mobile applications were aligned through a central scalable pattern library and design systems.
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