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New brand strategy and product design across mobile, desktop, tablet and touchscreen kiosk formats for FinTech PaaS

FinTech firm scaling up and expanding into global regions with an omnichannel B2B and B2C PaaS that simplifies a wide range of digital transactions. Over a five-year period, I worked closely with the company's owners, delivery, product, and development teams to develop their new brand and embed the proposition and personality across all corporate communications, activation and design the digital product suite from the ground up. 


Design strategy guided the UX and UI phases in creating an on-brand and human-centered digital brand experience centred on optimism usability across mobile, horizontal and vertical touchscreen kiosks, and desktop formats.


  • Brand strategy

  • Brand architecture

  • Product naming

  • Design strategy 

  • Brand identity

  • Corporate communications

  • Brochureware

  • Style guide

Product ecosystem

  • B2B and B2C personas

  • Empathy mapping

  • Pain points analysis

  • UI design across mobile, desktop and touchscreen kiosks

  • Kiosk digital maintainance manual

  • Design system 

  • Design direction

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"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."


Matthew Slaven, CEO, Kinektek

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