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Positioning Fintech B2B2C scaleup brand through seamless, synchronised UX, CX and brand experience across campaigns, product and communications design

Design strategy

Brand architecture

Product naming

Brand identity

Brand communications

Brand marketing 


Product design

Design system

I worked with Fintech scale-up Kinektek in developing their new brand, go-to-market brand communications and product design for an omnichannel suite of 5 payments and purchase products. This included designing a cross-platform scalable brand identity system and achieving an end-to-end brand experience across all corporate touchpoints, marketing, campaigns, brand communications, trade fairs, and events.

UI design principles aligned to the brand, and Interactive prototypes for kiosk, desktop and mobile applications were aligned through a central scalable pattern library and design systems.

Contact for brand marketing case study

Product design
Brand guidelines
Brand guidelines
Brand design
Brand style guide
Brand style guide
Brand photography
Brand photographic style
Mobile app UI design
Brand marketing design
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