Fintech B2B2C brand and product design
Brand strategy
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Design strategy
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Brand identity system
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Brand communications design
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Campaign and event Design
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UX research
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UX design mobile and kiosk interfaces
I worked with Kinektek to develop and implement their new brand positioning and design an omnichannel suite of payments and purchase platforms. This included the design of a cross-platform brand and product design system for an end-to-end user experience across touchpoints. The brand and design system flexes and scales as the product offering grows, enabling a seamless B2C experience across all digital products, marketing and campaigns, as well as B2B corporate communications, trade fairs, and events.
