New brand and product eco-system design across mobile, desktop, tablet and touchscreen kiosk formats for FinTech PaaS

FinTech B2B and B2C PaaS simplifying a broad range of digital transactions for a range of customer segments. Our task was to create a new brand that centralised the design of human-centred experience across mobile, horizontal and vertical touchscreen kiosks, and desktop formats.

  • Brand strategy

  • Brand architecture

  • Product naming

  • Design strategy linking entire suite of digital products to brand

  • Design of product UI with a white labelling option

  • Brand identity and communications

  • Style guide

  • UX strategy, service blueprint, journey mapping, empathy maps

  • User segmentation and personas

  • UI design for mobile app, desktop and two touchscreen kiosk formats 

  • High-fidelity interactive prototypes 

  • Design system and component libraries

  • Design direction

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"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."


Matthew Slaven, CEO, Kinektek