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Product design for data-driven HealthTech PaaS enabling ultra-personalised wellness journeys

HealthTech platform designed to support wellness journeys through community, online specialist consultations and access to only the most current relevant research and studies.

  • Audience segmentation and empathy mapping 

  • Ethnographic studies 


  • Service blueprint 



  • Journey mapping



  • Information architecture 



  • Product concepts

  • Mobile UI concepts 

  • Website UI concepts

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