Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
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Digital product design for data-driven holistic wellness and healthcare information, community & practitioner support
Brand strategy
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Design strategy
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UX
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UI design
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Design system
Mobile app concept combining micro-data with macro data to provide patients with ultra-personalised support in their wellness journeys. The design strategy lead to a warm and satisfying user experience offering appealing engagement and micro-interactions in the user interface design.
This concept fell into both the medical and the wellness spaces, thus we leveraged visual equity from both. To communicate the reassurance of the medical sector, a clean organised UX and UI design system was designed for a systematic and structured experience. The softer wellness sector was introduced through a warm colour palette.
