Julie Scott. Design Strategy Director
Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
.....................................................................................................................................................................................................................................
Wellness meets medical science to humanise data and create
supportive healthcare journeys
Product concepts
..................................................................
Visual identity concepts
..................................................................
UI design concepts
Mobile app concept combining micro-data with macro data to provide patients with ultra-personalised support in their wellness journeys. The focus was on networked support systems using local communities.
This concept fell into both the medical and the wellness spaces, thus we leveraged visual equity from both. To communicate the reassurance of the medical sector, a structured experience was mapped. The softer wellness sector was introduced through a warm colour palette.
